International Food Information Council, 2025 Food & Health Survey
KFF/Washington Post Survey of Parents, 2025
Source: NielsenIQ, 2025
Sprouts Q1 2025 earnings; Placer.ai
Innova Market Insights; Euromonitor 2025
Organic Trade Association, 2026
Organic Trade Association, 2026 Organic Market Report
Sprouts' average shopper earns $96,800 — well above the category. They read labels. They pay premiums. They tell their friends. And they don't come back to brands that compromise.
The category buyers who win the next 5 years will be the ones who built their natural and organic sets before the rest of the market caught up. Gheelish is the kind of brand that anchors a clean snack reset; credentialed, certified, on-trend without being a fad, and already proving velocity at Sprouts, Erewhon, Thrive Market, and Sam's Club.
With policy tailwinds, generational handoff, and a collapsing trust gap in industrial food — is the rare structural opportunity that hides in plain sight because it lives behind a popcorn bag.
We're building Foods You Know as a portfolio brand: starting with popcorn and tortilla chips, expanding into the rest of the pantry where industrial ingredients still dominate and a clean alternative doesn't exist. If you invest in CPG, in better-for-you, or in the consumer migration off ultra-processed food, we'd like to talk.
